How to Find the Best Time to Send an Email Newsletter

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How to Find the Best Time to Send an Email Newsletter

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The foundation to perfecting email engagement is testing what works and doesn’t work for your audience in every aspect. This includes testing the time of day you send, subject lines, copy, graphics, and other key elements of the email.

Note that this may be different for each audience USA Phone Number List segment, product, and type of email (i.e., feature announcement vs. welcome email) you send. It may sound overwhelming to test so many things with multiple segments, but thankfully there’s a systematic way to approach email tests that will simplify uncovering trends: A/B testing.


1. Segment your email subscriber list
To segment your subscriber list, divide your email list into smaller lists according to key characteristics, such as demographic, business type, purchase behavior, or location. Segments will allow you to see what has the most impact on each brand audience as well as provide more targeted email marketing in the future.

Ideally, your email marketing platform should have a segmentation tool that will make it easy to do. Here’s how it works on Campaign Monitor’s platform.
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