Attention Marketing: Tips to Acquire More Customers

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As almost every business produces content and campaigns online, attracting new customers and building your brand depends on the attention you can attract. A recently published study by researchers at the Technical University of Denmark suggests that the overall collective attention of the am shrinks du information presented to the audience - it is reduced to around 8 seconds: attention marketing meme Source The COVID-19 pandemic has seen most marketers deal with moderate to large budget cuts; it means you need to find simple ways to reach and connect with potential buyers . This is where attention marketing can make a big difference. Book my free marketing consultation What is attention marketing? As James Flint of the Telegraph so succinctly put it : "Pay attention, because attention pays." Attention marketing is a category of online marketing that aims to engage and acquire new customers through non-invasive means, often via social media. This term was coined by entrepren eur Steve Jelley to describe a particular business model that is a cost-effective way to grab users' attention through engaging and helpful posts. It was popularized by Seth Godin in his book Purple Cow , who also stated: "Marketing is a contest to get people's attention." Traditional marketing isn't always effective - out of 10,000 email recipients, only 150 clicks - so we end up pushing harder on the same thing and getting stuck in the attention resource cycle: Attention Resource Cycle On the other hand, this The diagram briefly explains the process of attention marketing: Attention marketing The concept of attention marketing is not new.

It dates back more than a century, when Elias St. Elmo Lewis, an American advertising advocate (also an Advertising Hall of Fame inductee), introduced the AIDA model. The UAE Phone Number List AIDA model explains the four key stages of the marketing funnel that every consumer goes through before becoming a customer: Attention, Interest, Desire, Action: Marketing Funnel - AIDA (2) More content on marketing strategies: How to use event marketing to generate leads and close sales How to use engagement marketing to acquire more customers What is physical marketing? What is feature marketing? The Complete Guide to 2021 What is category design in marketing (and why is it an important strategy)? 10 tips for success with attention marketing Now let's take a look at how you can use different types of attention marketing to get the most out of your marketing budget. 1) Offer snack content Although your audience is exposed to a lot of information, they often like to learn through piecemeal content, like snackable c ontent. Snackable content is exactly what it sounds like: short, fun, and easy-to-consume content. It can be a quick blog post, video, or infographic, and works well for social media. This type of content paves the way for you to educate your audience without taking a lot of time.



Take a look at this sample LinkedIn post update: Jackie Quiring posted on LinkedIn Here's another fascinating example, in the form of a whiteboard video from Steven Johnson: The idea of ​​snackable content is simple: Identify audience issues and challenges Become an expert source of information Create captivating and engaging content Snackable content is easy to produce. You can produce many such pieces to stand out in a crowded online content landscape. 2) Create a viral content strategy Being viral isn't an exact science, but it can be done. Viral campaigns get mass attention (and shares!) and become popular because they touch audiences on a deeper level – whether it makes them laugh, think or cry. For example, this Dollar Shave Club video helped the razor company achieve unprecedented success after Earning just under 27 million views: Here are some tips for generating such viral campaigns and gaining greater brand visibility: Think about how unique and addictive your content idea ca n be. Brainstorm different viral ideas and their potential results. Build a team of viral content specialists to generate viral ideas at scale. Surprise the audience and tell another story. Even if your content doesn't go viral, it's still a good idea to keep trying.