Ever feel like you’re seeing the same content over and over again online? Today, according to Statista, 96% of businesses use social media, and the digital market is more saturated and competitive than ever before. It’s no longer a question of should your business be on Instagram, but rather, how do you make your brand stand out from all the rest? In this new digital world, you may wonder whether there are any effective ways to make your brand stand out from the pack. There are—and they involve getting back to the fundamentals. The key to crafting a compelling brand story is to ask yourself, “What is the ‘why’ behind what my company is doing?” To quote Simon Sinek, the “why” is the driving force that provides solidity and continuity for your company—like the foundation of a house.
While product offerings and marketing tactics may change, this foundation remains the same. Brands that can identify their “why” and use it as the central theme of their messaging are better equipped to cut through them on How?.Phone Number List Because even though we vary our message enough to fit each medium, we are diligent in remaining consistent—and therefore recognizable—across all channels. Whether it’s an ad, social media post, content on a landing page, or our product itself, the message always embodies our brand and furthers the conversation around it. Visual marketing is what we teach others, so we’re committed to always proving that it’s at the core of our brand identity. By weaving a visual thread throughout all of our messaging, we’ve developed a loyal following. People can see for themselves that we follow through on our own intentions—and that builds trust and creates curiosity. So how do you turn your “why” into revenue? Running a modern internet company, I’ve thrown thousands of ideas against the wall to see what sticks in terms of telling the kind of brand story consumers will respond to. In this blog, I’ll cover which techniques work well to tell your brand story and which ones are best left on the cutting room floor. 1. Create One-Of-A-Kind Offline Experiences When it comes to epic brand experiences, REVOLVE is leading the charge.
The e-commerce brand travels around with ultra-popular models and influencers and throws insane parties at glamorous locales like the Hamptons. Sounds great for boosting exposure, right? It is, but the influencer scene is about more than brand awareness for REVOLVE. By inviting influencers to highly curated experiences, such as the invite-only REVOLVE Social Club, the brand inspires a following not only in its brand but also in the lifestyle associated with it. When the e-commerce brand opened its elite club to the public for a festival-style pop-up this spring, followers were eager to participate in the same lifestyle—and purchase the same items—as their favorite influencers. The brand also dominates the Coachella music festival, which has become a competitive event for companies fighting to give away the best swag and sponsor the biggest acts. From flying New York-based celebrities like A$AP Ferg and Danielle Bernstein to the event via private jet to co-hosting a brunch with Nicole Richie, REVOLVE clearly takes the prize for brands using the hottest influencers to bolster its lifestyle brand. Nordstrom recently launched its newest retail store, Nordstrom Local, which offers hand-pressed juices, personal styling—and no physical merchandise. Instead, its personal stylists handpick items from across the chain for specific shoppers.
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