The Recall Job Function Email List Plan

[delwar70]

RFM model and other user behaviors. The biggest purpose of figuring out the lost group portraits is to stimulate them by certain means according to the group portraits. And try to reawaken and Job Function Email List recall users as much as possible. For the mobile voice platform, combining platform attributes + recallability + emotional resonance of the scene. The users who are most likely to return will be loyal fans of the core KOLs on the platform. The G-spot who used to be the core fans of this platform may be their favorite anchor or Job Function Email List content, because it is a content-based community. This will affect the design and direction of the subsequent recall copy. The actual operation is as follows.

The premise assumes that the higher the duration. Of the broadcast The higher the activity = the more faithful Specific data latitude. Subdivision items: The number of days after the broadcast Job Function Email List (the number of days when the user completes more than 90% of the broadcast of a certain anchor program) At that time, according to a user's complete broadcast days under a certain anchor program >= 3 days. It is a loyal fan of the anchor. Playing time You can also continue to subdivide. Sort the total Job Function Email List playback time among users with more than 3 days of broadcast days, and divide the user groups at different levels according to the proportion of the data time interval.



For example, among the listeners of anchor A, among the users who have finished the broadcast for 3 days (the threshold is set). 20% of the users have played for more than 2 hours. And they are set Job Function Email List as S-level users, and so on. OK, the group is clearly divided, and the strategy for each level is also done. Then, the recall plan is designed this time (starting from the content, with emotional resonance as the main stimulus). The Job Function Email List general recall triggering methods are: and many more. Based on effectiveness and feasibility, in the case, we chose the form of text messages, combined with +H5 links.