From the active time of only a few minutes; For example, in a mobile voice content community app. The operating classmates may use the user's consumption. Time on the content as the core Country Email List judgment criterion for their active activity. Different from community platforms such as e-commerce/tourism. User consumption has. A certain periodicity and there are platform attributes of actual cost expenditure. For example, for the mobile voice content platform. It can be defined as Country Email List follows: registered mobile phone users. Who have logged in more than 5 days per natural month in the past six months, and have not logged in in the last month. Circle the user group in a large range, and then follow.
The key factors such as path features, recall touchpoints, etc.) (2) Why did you leave? What time did you go? Where did you go? Where did it go? If you have the conditions. You can ask the UE department to do a Country Email List user churn survey to facilitate the optimization of subsequent product functions or operation side; Even better if you can do user research! (3) How to recall? Formulate recall strategies according to Country Email List the characteristics of groups at various levels. In the first half, we have delineated the lost user group on a large scale. And the finer group division can be subdivided according to the quality of the lost user.