win public trust and credibility with potential customers. The contents of native advertising must be contextualized to the channel and the public, integrating organically and naturally to the platform in which they are inserted. Remember that, even if it is camouflaged phone database advertising, the user will always know that it is paid media, but this does not prevent you from obtaining good results. In reality, the honesty of native advertising makes a good impression, as the audience is aware of your intent and feels like they have the freedom and control over the content they choose to consume. Finally, I suggest you study the preferences of your audience,
their behavior on the Internet, the channels most accessed by them, the preference for certain types of content, etc. All this will serve as the basis for you to create an effective native advertising campaign, reaching the ideal people, on the correct channels and at the most appropriate time. I hope you have benefited from the article. If you have any questions about the topic, do not hesitate to leave us your comment. Until next time! About the author: This article was written by Érico Mafra , Content Marketing consultant. Related content: Facebook Twitter LinkedIn Pinterest WhatsApp E-Mail Guest Author This article was written by a professional with experience in strategy, marketing and business, who wanted to share his knowledge with the entrepreneurial community. Home » Marketing » How to make a native advertising campaign and what are its advantages? leave a reply Your email address will not be published. Required fields are marked with