know what people expect and show in very creative ways a new launch or create trust among your buyers. 3. Use data to the fullest The advantage of using digital tools is that you can measure everything that happens with them. Remember that what is not measured cannot be improved. So, find information that helps you improve, because the world of the internet is so changing that what works today may not work tomorrow, and that's what data is for. Your audience is changing, growing and is not phone database the same when they started following you, so offering them different content, formats and pieces will make them appreciate and interact more and more. The fluid nature of social media makes it the perfect launching pad for storytelling, announcements, and new initiatives. So you must lose your fear, it is always a good time to have a digital presence for your brand. Plus, many network features are free, so you can try them out with minimal risk and potentially large reward.
4. Create a community Yes, selling is important, but being there for your followers when they need it builds trust and loyalty, and that is priceless. Brands or businesses on social networks can show a face rarely seen and empathize with everything their customers are experiencing, they can become creative, fun or a space to help them. Now you can use them as a tool to bring people together in the best possible way; this is an opportunity to create true communities, ask your followers what they would like to see, how they would like to interact and what they like the most. You could even go further with classes, mentoring, meditation, recreational activities, etc. Despite everything, selling is going to happen, but keep in mind that we are all human beings trying to get ahead. So try, do new things and use different formats to generate more community, exploit the networks that are trending, but don't get on them if you don't consider it or your potential audience is not in it.