Benefits of advertising on Google Ads

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Bappy
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Joined: Thu Jul 28, 2022 7:04 am

Benefits of advertising on Google Ads

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What are the benefits of advertising on Google Ads ? Surely you have heard about SEM or advertising in Google Ads and how important it is for a business and the achievement of its objectives, well, in this article we are going to explain some of its benefits or advantages . Before we start, let's see what Google means when it talks about online advertising : Google says: Online advertising allows you to show your ads to people who are most likely to be interested in your products and services, as well as exclude those who are not. Benefits of advertising in Google Ads Allows to achieve the objectives of a company Online advertising allows you to achieve business objectives such as:

Gain brand awareness Reach potential customers interested in products or services offered by your brand Get more contacts or purchases Be in the first Google search results measurable advertising Advertising in Google Ads has a very clear and differentiating benefit with respect to traditional advertising and it is nothing more and nothing less than its ability to measure results . When you create an SEM campaign you can measure the reach it has had, that is, how many people the ad has reached and how many of them have clicked or registered a contact or purchase. With this data you can optimize the investment phone database of the ad and create new campaigns to be able to close a sale. segment advertising Another benefit of advertising in Google Ads is its ability to target advertising. In the past, when you made an advertisement on TV or outdoor banners in public, your ad was shown to everyone regardless of whether it is your target audience or not. In online advertising you can segment the location where you want to show your ad, for example: People residing in the Community of Madrid.

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You can also show an ad to people searching for a certain keyword on Google. In this way, you show the ad to people with the intention of buying or contracting a service. Appear in the first search results The ideal is to appear in the search results for a certain keyword thanks to the SEO since it is the way to appear without having to pay directly. But, while you get this position you can appear in the first results thanks to advertising. eye! If you stop paying you will not be in the first results If you have doubts between SEO and SEM, you can consult some of our articles on this difference. There is no permanence and you choose how much to invest There is no permanence in the campaigns, you choose how long to have them active and also how much is the maximum you want to invest per day. It is important to keep in mind that the most effective campaigns are those that are left for a certain time, since Google learns to show your ad to potential customers and not spend money with customers that are not relevant to your business.
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