First-time visitors: These people were interested enough in something you offer to visit your site. Figure out where they came from and where they landed, and you may be able to draw them back. For considered purchases, it may take a few visits for a visitor to be convinced. Repeat Italy Phone Number List customers: These people already know and love you. If they haven’t purchased in a while, they might just need a reminder. Recent visitors: These may be recent visitors shopping around for the best deal or on a time crunch. Grab their attention before it’s too late. Other opportunities—older visitors (less recent visitors), for example—are not a lost cause. Some audiences are easier or more time sensitive than others, but good timing and the right message can speak to any type of audience.
Find the Right Time to Retarget No matter how well you know your audience, your retargeting efforts won’t succeed unless you capture their attention at the right time. Nailing down the timing of your retargeting effort will depend on the type of audience member you are targeting and the type of product you are offering. Here are timing options to consider: Quickly: For most audiences, your first retargeting ad should show up fairly quickly. Catch cart abandoners before they really do change their minds, the first-time visitors before they forget about you, and the recent visitors before they go with your competition. Around occasions: For repeat customers or old visitors, you can time your ads around a new product launch, service upgrade, or an event or holiday. Occasions are a great way for marketers to reactivate their audience without seeming too intrusive. With Valentine’s day coming up next month, jewelry stores can start retargeting consumers with relevant ads. Or if you’re a B2B marketer, retarget them with a registration discount before your next tradeshow. Before customers restock: If your product is perishable, retarget existing customers around the time their last purchase is due to wear out.
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