Selling is not only a natural act in all people, it is also a requirement to successfully navigate existence. The world of sales is not reserved for professionals, it is a reality in which all those who basically want to achieve some benefit in their lives have to deal with. This is a Decalogue that must be taken into account to sell anything... and to anyone: Sell 1.- Don't look at your navel. Selling is about the other, not about yourself. Nobody likes to share a conversation with someone who monopolizes the talk. It just doesn't work.
No healthy and productive relationship can be built on endless monologues. And this happens, precisely, in many commercial exercises. A cardinal rule of sales is to Special Database understand that everything is always about the buyer, not the offer or. Every exhibition, speech or offer must focus on the receiver, not on the sender. The question every salesperson must ask is: What is the relevance of this to the prospect? And depending on the response, the offer has to be personalized.
The vendor who is only aware of himself has the same dynamic as an inanimate display case. At most it is a good exhibitor, but it does not provide any added value. 2.- Research and find out everything you need before contact. If you expect the buyer to give you time to consider your offer, you must first take your own time to get to know him and learn from him. In this era of absolute inter connectivity, there are no excuses that prevent knowing what is necessary about the prospect to be approached.
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