Search Engine Optimization (SEO) revolves a lot around Google today. However, the practice Image Manipulation we now know as SEO actually predates the world's most popular search engine, co-founded by Larry Page and Sergey Brin. Although it can be argued that SEO and everything related to search engine marketing started with the launch of the first published website in 1991, or perhaps when the first web search engine was launched, the he history of SEO “officially” begins a bit later, around 1997. According to Bob Heyman, author of 'Digital Engagement', we can't thank anyone other than rock band manager Jefferson Starship for helping to give birth to a new field we would Image Manipulation now know as 'search engine optimization'. . You see, he was quite upset that the official Jefferson Starship website ranked on page 4 of a search engine at the time, rather than position 1 on page.
1. Admittedly, we may never know if this story is more revisionist or 100% factual, all signs Image Manipulation clearly point to the term SEO originating in 1997. Advertising Continue reading below Do a little more research and you'll see that John Audette of the Multimedia Marketing Group was using the term as early as February 15, 1997. Ranking high on search engines in 1997 was still a fairly new concept. It was also very repertoire-oriented. Before DMOZ powered Google's original classification, LookSmart was powered by Zeal, Go.com was its own directory, and Yahoo Directory was a major player in Yahoo Search. If you're not familiar with DMOZ, the Mozilla Open Directory Project Image Manipulation (remember, Mozilla was a business and Moz was a brand long before SEOMoz), it was basically yellow pages for websites. That's what Yahoo was originally founded on, the ability to find the best publisher-trusted websites. I started doing SEO in 1998 as a need for our clients who built cool sites but received little traffic.
I didn't know it would become a lifestyle. Then again, the World Wide Web was Image Manipulation still a fairly new concept back then to most people. Advertising Continue reading below Today? Everyone wants to rule search engine results pages (SERPs). Search engine optimization and search engine marketing Before search engine optimization became the official name, other terms were also used. For instance: Location of search engines Search engine positioning Search engine ranking Subscription to search engines Image Manipulation Submission to search engines Website Promotion But no discussion would be complete without mentioning another term: search engine marketing. Sometime in 2001, a prominent industry writer suggested search engine marketing as the successor to search engine optimization.
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