Google's algorithm is built around solving problems for users. That's why there Ghost Mannequin Effect are local search-specific snippets, carousels, and results. The implications of how Google understands user intent and how it uses that information to rank sites are very helpful in developing a winning content strategy. Here is information developed by studying patents and research papers published by Google itself. Insight 1: Multiple User Intents One of the problems with identifying user intent is that almost every request Ghost Mannequin Effect contains multiple user intents. Google solves this problem by displaying links to web pages on the most popular user intents first. For example, in a study on the automatic classification of YouTube channels (PDF), researchers discuss the role of user intent in determining which results to display first.
In the quote below, where he uses the word entity, it's a reference to what Ghost Mannequin Effect you normally think of as a noun (a person, place, or thing): "A name-to-entity mapping was constructed by analyzing Google search logs and, in particular, by analyzing the web queries people use to access the Wikipedia article for a given entity...For example, this table associates the name Jaguar with the entity Jaguar car with a probability of approximately 45% and the entity Jaguar animal with a probability of approximately 35%. Advertising Continue reading below Put simply, this means that researchers found that 45% of people who search for Jaguar are looking Ghost Mannequin Effect for automotive information and 35% are looking for animal information. This is the user's intention. If you go to Google and search for the phrase, Jaguar, you'll probably see that automobile-related search results may appear in positions 1 and 2, followed by animal-related results in position 3. This is by design .
45% of people expect to see results on the automobile rather than the Ghost Mannequin Effect animal. Insight 2: Search results are ranked by user intent The number of links pointing to Jaguar's website has little to do with why it's ranked number one. Links play a part, but links aren't entirely the reason it's ranked number one. Also, trying to rank a page about Jaguar the animal at the top of that search result may not be possible. Because the automotive user's intent is the most popular, it is very likely that these top Ghost Mannequin Effect slots will be reserved for Jaguar Automotive to satisfy the most popular user's intent. Advertising Continue reading below Insight 3: Links don't always win the day Search results are no longer just about links. Nor is it just about the relevance of keywords, your title tags, or your title tags.
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