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How Social Media Helps SEO [Final Answer] Posted: 2020-12-10 The impact of Raster to Vector Conversion social media on SEO has, and probably always will be, one of the most discussed topics in the search industry. Specifically, if social media is really helping your SEO efforts. So that? Short answer: yes. For a longer answer, however, you really should read the rest of this article. Social media does not help SEO as many people think. Raster to Vector Conversion Let's answer this question by exploring some data, Google employee evidence and personal information. Social Media ≠ Ranking Factor First of all, in reality, it's highly unlikely that we'll ever know exactly what's in Google's algorithm unless someone works at Google,

signs an NDA (good luck!) And decides to share this information with us. No shock here - that probably won't happen. So we are left to infer based on what Google employees have said and what we have in the case studies/data. Raster to Vector Conversion Google has repeatedly told us that social signals are not a direct ranking factor. Advertising Continue reading below Let's start with Which social signals do Google and Bing really matter? by Danny Sullivan of Search Engine Land. In this article, Google confirmed that links shared on Facebook and Raster to Vector Conversion Twitter are used as a ranking signal. After this article was published, Matt Cutts, the former head of Google's anti-spam team, confirmed that Google uses links from Facebook and Twitter as a ranking signal.

Here is that video: Fast forward to 2014. Raster to Vector Conversion Cutts has produced another video addressing this issue. This time, he said Google treats Facebook and Twitter pages like any other webpage for search, but not as a ranking factor. In 2016, Gary Illyes, a Google webmaster trends analyst, was asked if Google takes social into account for SEO. He then retweeted Cutts' video and said, "The short version is, no, we don't." Advertising Continue reading below Since Google's algorithm is so secretly guarded, we have to take these comments at their official word - that social media is not a direct ranking factor. Raster to Vector Conversion But just because Google said social isn't a ranking factor doesn't mean it doesn't impact rankings. According to the 2016 Searchmetrics Restart Ranking Factors White Paper: “The correlation between social signals and ranking position is extremely