Cognitive biases are irrationalities in human psychology that cause us to Photo Background Removing make decisions that are more emotional or heuristic than a perfectly rational mind would. They are present in everyone and should not be taken as signs of stupidity or something that you are above everything. People who are successful in their outreach and connection-building efforts tend to understand these cognitive biases at some level, either explicitly or intuitively. Today, we'll cover 21 of these cognitive biases and how they affect your radiance. 1. Empathy Gap This is arguably the most important thing to master, within yourself, for these approaches to work successfully. The empathy gap is the tendency to underestimate the importance of emotions in the decision-making process, both in ourselves v and in others . Realize that emotions are at least half of the decision-making process and adjust your approach appropriately, rather than relying on pure, rational cost-benefit analysis to make your outreach effective.
Advertising Continue reading below 2. Framing effect People tend to come Photo Background Removing to different conclusions based on the same data, depending on how that data is contextualized. In your outreach, context is everything. Always give a clear, true and credible reason why you are specifically contacting your recipient. I've found that somehow newcomers to outreach tend to think their context must be misleading. In reality, it is enough to tell them precisely what prompted you to contact them. You don't need to convince them that you're their biggest fan and have been following their blog for decades. 3. Backfire effect When people's beliefs are challenged by conflicting evidence, most people paradoxically hold to their original belief with even more conviction. In the context of outreach, this Photo Background Removing means efforts to "challenge" their initial belief that you are spamming them will likely only reinforce their belief that you are a spammer! This is why outreach that attempts to overload the recipient with identifying information tends to be less effective than a simple email with some context as to why you are contacting them.
Advertising Continue reading below 4. Choice bias People rate their own previous Photo Background Removing choices as better than average. I'm not saying you should "trick" your recipients into making choices that benefit you, because they will be "tricked" into thinking it was a good decision. Instead, I argue that if you can get small commitments from people, they'll be more likely to continue working with you on bigger or more demanding projects (which should always be mutually beneficial). 5. "Curse of Knowledge" Better informed people tend to forget what it was like to be less informed. It is above all a prejudice to watch out for, in yourself. Keep in mind Photo Background Removing that most people you contact aren't knowledgeable about SEO, many aren't knowledgeable about inbound marketing, and most won't be interested in receiving lectures on these topics either.
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