Content-First Success StoryPhoto Background Removing

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naim
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Joined: Sun Jun 19, 2022 6:50 am

Content-First Success StoryPhoto Background Removing

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Like other large global B2B companies, BMC Software provides Photo Background Removing the information customers need to evaluate, buy, and use BMC's products because of the need to tell a consistent brand story across multiple business units. Faced with some nasty content challenges, Photo Background Removing up to the need to.In 2014,

BMC worked with digital experience agency Connective Photo Background Removing DX to renew its global website with the goal of increasing the pipeline revenue that could result from marketing through BMC.com. Instead of jumping into the design with lorem ipsum text and placeholder graphics, the Photo Background Removing team prioritized content and focused on the information customers needed to get involved and move towards a purchase.



This content-first approach has had dramatic results. Photo Background Removing For example, in the months since the site was launched, BMC's overall engagement has increased as follows:Organic traffic increased by 10% (year-on-year)50% increase in datasheet downloadsTrial start increased by 200%67% increase in "contact" requestsRevenue-Increase-Intelligent-Content Photo Background RemovingThe intelligent content strategy helped BMC Software and Connective DX reach their goal of increasing pipeline revenue associated with their website.How did they do it? At the recent Intelligent Content Conference (ICC) in San Francisco, BMC Principal Strategic Marketing Manager Mark Fries and Connective DX Experience Strategist Guy Bourgault shared insights into the work in progress.
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