The new Danish Veterinary and Food Administration guidance No. 2020 is an update to the previous guidance No. 2020. In addition the Guide has been updated so that the Rules Reference and the EU Law Act Reference have also been updated and new relevant Board of Appeal decisions and EU judgments have been Email Marketing List added. The guidance has also been restructured to facilitate understanding of the regulations and ensure it is more accessible to traders and regulators who must use it. The most important changes in the new guidance are as follows.
The general rules and principles applicable to the use of nutrition and health claims have been moved to chapter 1 of the guidance to bring forward the chapters on nutrition claims and health claims in the guidance. In section. under Article 2 of the E-Commerce Directive. Likewise a company's commercial practices towards consumers are defined under Article 1 of the Unfair Commercial Practices Directive as the definition states that advertising and marketing are a subset of commercial communications.