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Today many believe they are Influencers because they have X amount of followers , but influencer is more than having many followers and many likes. An influencer, forgive the redundancy, is someone who influences a person's decision. In other words, if you have a thousand followers and make 20 peopl...

Social networks have been a great fit for native advertising, as they share many common characteristics. There is no better way to advertise than by camouflaging yourself on social networks and offering relevant content for a segmented and successful audience. Some examples are sponsored tweets on T...

1. Definition and study of the buyer person Within a content strategy, the most important thing is not the Content Manager or any other member of human talent. Neither are the financial and technological resources nor the quality of the brand's products or services. And it is that modern Marketing, ...

Brands can amass thousands or millions of followers, but does the growth of a social media audience really have an impact on business results? The short answer is yes. Social media is not only a great platform for brand awareness, it's also an affordable and organic way to connect with consumers, te...

What are the benefits of advertising on Google Ads ? Surely you have heard about SEM or advertising in Google Ads and how important it is for a business and the achievement of its objectives, well, in this article we are going to explain some of its benefits or advantages . Before we start, let's se...

Ecommerce does not stop growing, and not only driven by the pandemic, but this trend continues to grow and increasingly among younger segments. According to El Economista , it will grow 25% in 2021. Some data At least 80% of the Spanish population will make some purchase online throughout the year. ...